Haus of Pulchritude is a Black-owned Atlanta-based company that was founded with the everyday person in mind. “Pulchritude means Beautiful/Beauty and that’s how we want the everyday person to feel regardless of what’s going on in your life or in the world,” says founder Eric Layton. A smile is always necessary; so, our goal is to make people feel good and smell good with the slogan is Create, Celebrate, Captivate.
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