Idris Elba, Louis Vuitton and More Join (RED) in the Fight Against AIDS and COVID-19



Since it was first discovered nearly 40 years ago, the world has seen incredible progress made in the fight to end AIDS. According to UNAIDS, AIDS-related deaths have been cut in over half since their peak in 2004 and over 25 million living with HIV now have access to life-saving treatment worldwide. While progress has been made, AIDS is still a crisis. Out of the 38 million living with HIV globally, 26 million reside in sub-Saharan Africa alone and according to the CDC, in 2018, Blacks/African Americans accounted for 13% of the US population yet made up 42% of the country's nearly 38,000 new HIV diagnoses. Young African American gay and bisexual men also remain disproportionately impacted, accounting for more new HIV infections than any other group in the US.



Today, on World AIDS Day and #GivingTuesday, (RED) and its partners are giving people all over the world many ways to support the fight against AIDS and now, COVID-19.


From gifts that give back on Amazon.com/RED to celebrity shout-outs on Cameo, there is something for everyone this holiday.


(RED) is the color of emergency. Pandemics - whether AIDS or COVID-19 - hit the most vulnerable people hardest. As COVID-19 continues to spread around the world and prey upon already weakened health systems, it also threatens the progress of (RED) -supported AIDS programs. By partnering with the world's most iconic brands, (RED) is able to generate funds for the Global Fund to fight these pandemics.