The game of basketball has been a sport enjoyed by many. The competitiveness of team rivalry uniquely brings people together from all over. True fans follow the career paths of their favorite players from college to the pros, which makes Draft Day a cultural experience.
Last Thursday, the National Basketball Association held its 2021 draft at the Barclay’s Center in Brooklyn, New York. On this day, sixty aspiring pro athletes’ lives changed as their NBA dreams became a reality. To commemorate the induction of these new rookies Elevate X Media Group in partnership with the athletic and lifestyle brand, PUMA, hosted the ultimate social soiree.
Elevate X Media Group’s mission is to be a pipeline for diverse communities and the brands they support and patronize. The social soiree brought out culture’s hottest brands, creatives, influencers, and celebrities. With on-site activations from PUMA, Red Bull, and D’USSE guests were granted non-stop vibes. Attendees were given a pair of PUMA shoes, and custom cocktails, and competed in a round of NBA 2K. “Brands are just now learning that tapping into our community is imperative to the overall growth and success of their business,” said CEO Gabrielle Harrison.
Check out how these images from the Elevate X NBA Draft Weekend Event.
