Popular radio personality Charlamagne Tha God recently announced that he has teamed up with iHeartMedia in a joint venture partnership to launch The Black Effect Podcast Network, which is intended to become the world’s largest podcast publisher dedicated to Black listeners.
“Blackness has an immediate, culture-shifting effect on everything,” said Charlamagne. “Blackness controls the cool. Blackness is the culture, but Black Voices are not monolithic. The only way to appreciate the diversity of thought and experiences in Black culture is to build a platform for those voices to be heard.”
With the help of iHeartMedia, Charlemagne hopes to bring together the most influential and trusted voices in black culture for stimulating conversations around social justice, pop culture, sports, mental health, news, comedy and more.
“Unapologetically Black experiences, unapologetically Black thought, unapologetically Black ideas. Black, Black, Blackity Black, Black, Black, Black. Everything Black. Black Everything. The vision for The Black Effect is to amplify, elevate, and empower emerging and established talent. Our goal is to shift the narrative from Black creators signing transactional deals, to instead forming legacy partnerships that build generational wealth while allowing each creative to have an equitable stake in their future. As a long-time partner of iHeart, it’s an honor to make history with them,” Charlemagne said.
The multi-genre venture will feature a luminous roster of marquee talent and culture-shifting voices committed to enlightening, educating and entertaining audiences curated by Charlamagne himself.
The programming will provide a bridge to understanding information and interaction rooted in diverse perspectives.
As of now, the platform will include comedian/actress Jess Hilarious, Social Justice Activist Tamika Mallory, American attorney and TV Host Eboni K. Williams and many more.
The Black Effect Podcast Network has also partnered with other widely successful podcasts like All The Smoke, Drink Champs and The 85 South Show, and will debut with 18 podcasts this fall on iHeartRadio and everywhere podcasts are available.
Additionally, Charlamagne’s wildly popular, co-anchored, nationally syndicated radio show, The Breakfast Club, will bring its replay podcast to The Black Effect Podcast Network as its flagship show, effective immediately.
With over 4.5 million weekly listeners, The Breakfast Club has become the most sought after media destination for A-list talent and influential thought leaders.
“As our country’s number one audio company and podcaster, we have both the responsibility and the opportunity to give new voices a massive audience platform for creativity and innovation—and for important ideas that need to be heard,” said Bob Pittman, Chairman and CEO of iHeartMedia.
“Charlamagne Tha God is an unparalleled multi-platform creator whose impact extends across radio, digital, social, TV, events and podcasts. He is uniquely qualified to bring The Black Effect Podcast Network to life, and we are lucky and honored to be his chosen partner and to continue our successful partnership of over a decade in this exciting and fast-growing arena.”
The Black Effect Podcast Network will also produce exciting limited series podcasts in conjunction with various high wattage creators and talent, musical artists, actors, actresses, sports and literary superstars to support their upcoming films, music releases and related projects.
PepsiCo Beverages, in collaboration with its agency partner OMD, has signed on as an inaugural partner of The Black Effect Podcast Network with others to be announced.
“We knew we wanted to support this groundbreaking partnership as soon as Charlamagne and iHeart shared their vision for the network,” said Katie Haniffy, PepsiCo Beverages Head of Media. “This opportunity connects our brands to consumers through the newer trusted medium of podcasting, and more importantly, supports the overall PepsiCo strategic initiative to invest in Black communities and support diverse voices. We’ve had the pleasure of collaborating with Charlamagne in the past and look forward to our continued partnership with him and iHeartMedia on this incredibly exciting venture.”
Fans can go to iHeart.com/apps to download and listen on all their favorite devices — including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions, gaming consoles and more.