Complex and Adidas are doing something they have never done together before, and they are bringing Joey Bada$$, a pair of NFL players, and 24 straight hours of unscripted New York City energy along for the ride.

The two brands are launching the new Adidas Hyperboost Euphoria with the Sidequest Summer Streamathon, a full-day live-stream event kicking off Friday, July 31 at 9:00 AM ET on Complex’s YouTube channel and @ComplexSneakers on Instagram.

The stream follows Complex host Jordan Rose and Twitch streamer and entertainer RAUD through one complete day and night in New York City, no script, no safety net, just wherever the sneakers take them.

The lineup of guests stopping through makes this one worth tuning in for. Joey Bada$$ is set to appear for a late-night freestyle cypher, joined by streamers xQc and a roster of prominent streaming personalities. Giants players Abdul Carter and Arvelle Reese and Jets player D’Angelo Ponds are also on the schedule, alongside a stop at jewelry designer Greg Yuna‘s Soho store.

The day itself reads like the best kind of New York summer itinerary. From a barbershop lineup and a shift as “store manager” at the Foot Locker 34th Street flagship, to a Citi Bike race, a pop-up laser tag match, a Soho halal cart crawl, and a late-night freestyle cypher, the stream is designed to show how the Hyperboost Euphoria fits into every part of modern life. The whole thing wraps with a guided sound bath and Jordan and RAUD revealing the day’s giveaway winners live on air.

US-based viewers have a chance to win a pair of the Adidas Hyperboost Euphoria throughout the broadcast. No purchase necessary. Predictions and trivia tied to what’s actually happening on screen in real time unlock giveaways as the day unfolds, which means tuning in early and staying locked in both pay off.

Tune in Friday, July 31, starting at 9:00 AM ET at Complex’s YouTube channel and @ComplexSneakers on Instagram.