Ten years ago, Old Spice broke the internet with their groundbreaking “Smell Like a Man, Man” campaign. The campaign became the first of many viral internet sensations racking up more than 105 million views, in addition to winning an Emmy and other awards. This helped to transition the brand from a musky older man’s cologne to the number one antiperspirant/deodorant stick and body wash brand among young guys.
Now, the legendary Old Spice Guy (Isaiah Mustafa) returns to star in the latest “Smell Like YOUR OWN Man, Man” campaign to launch the new Ultra Smooth lineup with a similar SLAMM vibe. Only this time he tries to impart Old Spice wisdom to his son, played by Keith Powers (Straight Outta Compton, What/If, The New Edition Story fame). While Powers looks up to his dad, he humorously dismisses Mustafa’s product recommendations and shares his preference for the all-new Old Spice Ultra Smooth line that offers dermatologist-tested benefits and more subtle scents, without compromising performance.
The all-new Ultra Smooth has new subtle scents designed for guys looking for superior, dermatologist-tested formulas while still maintaining low-key fragrance. The lineup features deodorant, antiperspirant and body wash in three new subtle, masculine scents.