For His Eyes Only … Man-friendly Pet Fashion

By Lori Simmons Zelenko

Susan Traub’s Royal Animals pet apparel collection makes your dog king for a day. There’s no question that we put our dogs on a pedestal – even a throne –pampering our pooches at every opportunity, spoiling them like, well, royalty. So it’s no wonder that NYC entrepreneur Susan Traub named her pet apparel collection, Royal Animals. Seeking a blissful world where all pets and people co-exist in harmony, Susan Traub created her accessibly luxurious pet apparel collection to allow every dog to be treated like a king.


Guy-appeal rules with the licensed dog clothing from New York’s finest, the NYPD, in deep navy, and New York’s bravest, the FDNY in literally fire engine red. In fact, one devoted pet parent who frequents the after-hours dog park on Sutton Place says his dog Tom gives the red FDNY coat two paws up! I love the red for him, it flatters his complexion. Kidding aside, Tom loves looking sharp and his owner is proud to have his dog wearing a coat that’s as functional as it is fashionable. Royal Animals apparel and bedding may cushion the best of our best friends, but soon the collection will be expanding into fun, durable toys and bedding with healthy treats presently in development. Look for Royal Animals at Petco, KOHLS and Hudson Bay Stores in the U.S. and Canada. Sabrina and Darrin, Susan’s two Portuguese Water Dogs, have been her top models for her fashion forward designs for more than a decade. Jet black and sleek, they stroll the sidewalks of Sutton Place, safe in Royal Animals LED-harnesses and leashes, glowing in the dark so all around can see. Susan keeps the mantra of pet safety in mind with all the products she creates for Royal Animals.