LeBron James to Launch 'The Shop' Men's Grooming Line

The game’s greatest player of all time is joining the skincare game.

In partnership with the beauty distributor Parlux Ltd, LeBron James and his business partner, Maverick Carter, are launching The Shop men’s grooming line, which is a collection of face wash, shaving, hard creams, shampoo and conditioner.

LeBron and Carter will launch this brand in 1,600 Walmart locations nationwide at a reasonable price point by April, according to inc.com.

Co-creator of The Shop, Paul Rivera, said it’s all about expanding the horizons outside the shop, according to the Robb Report.

“Our show was designed to bring people inside the shop for the debates, the arguments, and the therapy you can only get at a true neighborhood spot,” Rivera in a statement. “Now, we want to give people another side to the experience.”

According to the press release, the vegan and cruelty-free formulas will reportedly be gentle on the skin, highly effective, as well as simple to use.

The brand will be affordable too. The item will be available in Walmart for under $10 a pop. So, the low price could be a deterrent from other skin care devotees, too.

Hair care isn’t a new venture for James by a longshot. The Lakers’ basketball player launched The Shop back in 2018, and in this, James and others such as Snoop Dogg and David Beckham banter on pop culture inside barbershops. Since then, it’s expanded into live events as well as the launching of consumer beauty products.

And that’s hardly James’ only entrepreneurial project. In fact, in 2020, he and Carter started SpringHill Company, which is an entertainment and development production company.

James isn’t the only one putting his hand in entrepreneur baskets. The Golden State Warriors Steph Curry runs Unanimous Media, which is an entertainment company that produces sports, family, and faith-based content. Former NFL quarterback Tom Brady founded a men’s apparel brand entitled Brady back in 2023 with Jens Grede and Dao-Yi Chow. And, former Olympian Allyson Felix is the head honcho of Saysh, which Felix founded with her brother, Wes Felix back in 2020.

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