Blue Jacket Fashion Show marked its Diamond Anniversary in style Tuesday night, bringing a decade of advocacy, fashion, and star power to the W Hollywood for an evening dedicated to prostate cancer awareness. Among the talent walking the runway were Netflix’s Ricco Ross, known for his role in Beauty in Black, and Everett Osborne, who starred in Tyler Perry‘s Why Did I Get Married Again?.
The two actors joined a packed lineup of entertainment, sports, and fashion names for the evening, including singer Jon B, Dancing with the Stars pro Gleb Savchenko, actor Ian Ziering, Love Is Blind star Brett Brown, Emmy winner Terrence Terrell, actor David Lascher, reality star Jordan Wisely, and actor Jonathan Tanigaki.
NFL legend Rodney Peete also walked, with his wife, Holly Robinson Peete, cheering him on from the audience, alongside transformation specialist Corey Calliet and pro cyclist and Olympic hopeful Dante Young.
As September marks Prostate Cancer Awareness Month, the invitation-only event used the cultural power of fashion and celebrity to put a spotlight on men’s health and the importance of early detection, a cause that disproportionately affects Black men. Black men are approximately 70% more likely to be diagnosed with prostate cancer and twice as likely to die from the disease compared with white men.
For designer Frederick Anderson, who founded Blue Jacket alongside Laura Miller in 2016, those numbers are personal, and they’ve only gotten more alarming over the past decade. “The numbers for men when I started this were one in 11. Right now, for Black men, it’s one in six,” Anderson said on the blue carpet. “It’s crazy, the numbers are escalating like crazy, and that’s because we just don’t go to the hospital and we don’t go to the doctor. It’s an easy test, it’s a blood test. You find out early, it’s not a big deal. You find out later, obviously it becomes a harder deal.”
Anderson, a fashion designer by trade, said the idea for Blue Jacket came from noticing a gap in an industry already mobilized around women’s health.
“In fashion, we had Fashion Targets Breast Cancer, and I kept saying, but what about the guys?” he recalled. A decade later, that question has grown into a movement built on a simple message delivered through an unlikely vehicle. “Awareness is a conversation. That’s all this is about,” Anderson said. “When I get 800 million impressions a year, that means 800 million people have heard the message. If I keep repeating that message, those people start thinking about it, and that will bring in even more people. That’s the power of influence.”
That power, Anderson said, comes directly from the celebrities willing to lend their platforms to the cause. “That’s what this show is about: celebrities who are appearing in some of the top shows on television, being able to know that they have a power and they have a voice, and they can affect change by just stepping out and saying, ‘Hey guys, go get a PSA.’ It’s that simple.”
Anderson also opened up about the personal loss that continues to drive his advocacy. “My father passed away 20 years ago,” he said. “I’ve had this kind of grasping to understand a lot of this on my own.” He pointed to a larger pattern among men, especially after they leave home or school, of losing the camaraderie that might otherwise make these conversations easier to have. “I think a lot of guys deal with this post leaving their parents or leaving school. The camaraderie that we have with men kind of falls off at some point, and then we don’t have those kind of conversations ever,” he said. “I’m telling you, when I came forward with this, I’ve had so many people come forward. I had no idea. It’s not something people want to talk about. I’m like, yes, you should talk about it. Why is it embarrassing? It’s not embarrassing. It’s cancer. Talk about it.”
Reflecting on the Johnson & Johnson sponsorship that has backed the show for a decade, Anderson credited the partnership with helping Blue Jacket grow into what it is today.
“I’ve had the support of the amazing company that cares about your life, Johnson & Johnson,” Anderson said. “Every time I have a new idea, they’re like, let’s get on a call, let’s see how we can make this happen. They’ve been the backbone of why we’re here today, and why the New York show, which is a monster now, and why we have so many guys out there who have become our ambassadors by walking the show and understanding how easy the message is.”
The Los Angeles celebration also featured four leading doctors championing the fight against prostate cancer from Johnson & Johnson and ZERO Prostate Cancer, including Dr. Matthew Rettig of UCLA, Dr. Jun Gong of Cedars-Sinai, Dr. Przemyslaw Twardowski of Providence, and Dr. Daniel Daneshvar of UC.
Bloomingdale’s returned menswear to the runway for the evening, showcasing Fall 2026 trends from leading designers in the Los Angeles market, with Celebrity DJ Dar Jar keeping the energy going throughout the night.
Check out more images from the fashion show below.
Photo Credit: BFA
