Florence, June 2026. At Pitti Uomo 110, the summer heat is not an obstacle; it becomes an integral part of the style narrative. Soft linen suits, unstructured jackets, wide-leg trousers, and lightweight fabrics dominate the scene, embodying an elegance deeply rooted in Italian culture.
The colors tell the story of the season: sand, tobacco, terracotta, ivory, and every shade of beige alternate with classic dusty blues and Mediterranean sea tones. Silhouettes are relaxed yet impeccably refined, built around a concept of quiet luxury that prioritizes comfort without compromising sophistication.
This year, Pitti Uomo confirmed the return of a contemporary classic, one that evolves without losing its identity. Rather than nostalgia, it represents a new interpretation of Italian sartorial tradition: softer, more versatile, and better suited to the demands of modern life.
The journey begins in Fantastic Classic, the section that represents the fair’s historical heart. Here, the concept of classic style goes beyond aesthetics to become a true culture of dressing. Made in Italy remains at the center stage through companies that preserve artisanal expertise passed down through generations while reinterpreting it through a contemporary lens.
Brunello Cucinelli
Among the most anticipated names is Brunello Cucinelli, which, since 1978, has stood as one of the most authoritative expressions of Italian elegance. During Pitti, the brand once again demonstrated its ability to interpret luxury through a sophisticated, understated language grounded in the balance between comfort and refinement. In a landscape often driven by the pursuit of immediate impact, the maison’s strength lies in its commitment to exceptional materials and Italian craftsmanship. Its tailoring does not simply follow the rules of dress codes—it rewrites them with effortless ease.
Caruso Menswear
The same desire to renew tradition defines Caruso. Founded in 1958 by a Neapolitan tailor, the company continues to reinterpret elegance through what it calls “playful elegance,” an approach that makes beauty part of everyday life.
Its color palette combines sand, terracotta, and cornflower blue in sophisticated yet spontaneous combinations. This relaxed tailoring retains all of its refinement and finds its highest expression in the brand’s custom-made service.
Herno
The theme of movement emerges in Herno’s collection, which continues to explore the dialogue between luxury and innovation. The collection revolves around travel and the need for a wardrobe that adapts to dynamic lifestyles. Linen, ultra-lightweight denim, and high-performance technical fabrics coexist in a proposal that prioritizes functionality without sacrificing elegance.
The influence of Japanese design is reflected in the clean lines, while technological research yields waterproof, wind-resistant, and ultra-light materials that ensure protection, comfort, and freedom of movement. Practical solutions and innovative fabric treatments enhance everyday versatility, creating garments designed to transition seamlessly across different environments and weather conditions.
Kiton
A few steps away stands Kiton, a symbol of Neapolitan haute tailoring. While remaining faithful to its artisanal heritage, the brand looks toward younger generations through lighter silhouettes and a contemporary approach. Soft jackets and unstructured constructions preserve the elegance of the Neapolitan tailoring tradition while introducing a sense of ease that makes every garment sophisticated yet never rigid.
Luigi Bianchi
The journey continues with Luigi Bianchi, a company that has represented Italian sartorial tradition for more than a century. The brand continues to distinguish itself through an identity built on essential elegance. The collection is dedicated to a cultivated and sophisticated man, while its bespoke service reinforces the value of a direct relationship with clients and an elegance tailored to individual needs.
Paul & Shark
The connection with travel returns in the world of Paul & Shark, which celebrates fifty years of history linked to yachting, adventure, and performance. The collection revisits the brand’s classics through a palette ranging from warm earthy hues to multiple shades of blue. Textile innovation, functionality, and an international spirit merge into a proposal for a dynamic, cosmopolitan man.
Stefano Ricci
Closing the journey is Stefano Ricci, which reaffirms a vision of luxury deeply rooted in Italian manufacturing tradition. The Florentine brand continues to be a leading reference in international menswear excellence, thanks to a fully Italian production chain and extraordinary attention to every detail.
Taken together, these companies portray the face of a new elegance: less rigid, more versatile, yet always connected to quality, craftsmanship, and that culture of beauty that continues to make Made in Italy a benchmark on the international stage.
The collections presented at Pitti Uomo 110 do not chase fleeting trends; instead, they create a dialogue between past and present through precious fabrics, artisanal workmanship, and a profound connection to Italian culture.
