Screen Shot 2020-04-10 at 12.20.37 PM.pn

LaQuan Smith Partners with ASOS for Mass Market Expansion

In a move to bring his styles to the wide audience that the mass market provides, LaQuan Smith will be partnering with ASOS to design a collaboration line consisting of menswear, womenswear, unisex pieces, and accessories.

Smith, 29, who has long been designing his skin-tight, high-end pieces for high-end clientele, has a long list of celebrity endorsements. Celebrities like Rihanna, Cardi B, and Kim Kardashian have been spotted donning LaQuan Smith styles on the red carpet, earning him a massive, primarily female following. However, in October, LaQuan Smith will be bringing his vision to ASOS, a mass market retailer targeted towards twenty-somethings, while simultaneously breaking his mold by creating a line of menswear.

We don’t know quite what to expect from a menswear line created by this classically-risquee womenswear designer; but, with an established following and a growing brand, we’ll remain optimistic.

The ASOS Design X LaQuan Smith collection will be available on ASOS.com in October.

Photo credit: LaQuan Smith

#Fashion #LaQuanSmith #Menswear

2 views

a LEADING media platform for

black and brown men

17802 Hillside Ave, Suite 304, Jamaica, New York 11432    |    (305) 494-2821

more qg

SUBSCRIBE

Get the QG newsletter and giveaways delivered to your inbox!

FOLLOW US

© 2020 THE QUINTESSENTIAL GENTLEMAN | CRAFTED BY CORRICA