Thousands made the pilgrimage back to Accra, Ghana this December, with the self-described "Diasporans" celebrating The Year of Return, the 400 year anniversary of the arrival of the first enslaved Africans to Jamestown, Virginia.
Not missing a "beat," Beats by Dre partnered with Director Daps to do a social media sweepstakes, gifting a few lucky supporters with the latest Beats products.
If you don't know Daps ... your ears certainly do. That due to the super director being behind the work of Cardi B, Migos, DJ Snake, Forest Whitaker, Davido, and many more. He met one-on-one with fans at premier Ghana hot spot 1 Oxford Street, as part of the partnership with Beats by Dre.
This marked one of the brand's very first placements in West Africa and a milestone for other Diasporan creatives involved like Marsh Boak, Savannah Britt, and Ime Umoh.
You can view a recap of the events up below.