Meet Blue, the AI Phone You Just Talk To

Blue founder Omar Abdelaziz unveils an AI phone you just talk to. Tell it what you need, and it uses your apps to get it done.
Blue - AI Phone

What if your phone could use itself? That’s the pitch behind Blue, a new startup that wants to replace your iPhone with a phone run by AI.

Omar Abdelaziz, Blue’s founder and CEO, introduced the Blue phone this week in a video on X. “We switched 10 people from iPhone to Blue,” he wrote. “Weeks later, none of them want their iPhone back.” His pitch is simple: “a phone you just talk to. Tell it what you need, and it gets done.”

According to Abdelaziz, the company is backed by Y Combinator and more than 70 other venture capitalists and angel investors.

The idea is that Blue isn’t another assistant app. It’s an intelligence layer that sits around all your apps. “Think about how your phone works today,” the video says. “It’s a collection of apps that only interact with you.”

Blue can see your screen and use any of your apps without special integrations. It remembers your contacts and preferences and runs tasks in the background while you do other things. It’s also designed to read your notifications before you do and predict what you’ll want to do next.

In the demo, a message from Abdelaziz’s wife asking him to transfer money to her sister pops up, and Blue recognizes the request and offers a button to send it.

The bigger tasks are where it gets interesting. In one example, Abdelaziz asks Blue to renew his Kia registration. The phone finds his plate number in his photos, figures out the VIN, and fills in his saved passwords and cards. It even handles the text-message verification codes on its own.

In another, he tells Blue to check a group chat every day at 5 p.m. for the changing location of his pickup game and send the address to his car.

Early users in the video describe using it to clear their mental to-do lists. One describes lying in bed with “10 things I need to do” and simply telling the phone to go do them. Another had Blue check their Amazon order history and reorder groceries they’d forgotten. “Small things like this that I could spend like 10 minutes on, but I would just postpone it for weeks,” the user says. Another puts it simply: “I have no intention of going back.”

“We built it for people who always have a little too much to do,” Abdelaziz wrote. “The ones buried in messages, notifications and to-dos.”

For now, the Blue phone is a Google Pixel 10 Pro or Pro XL running Blue OS, the company’s heavily modified version of Android. Blue says its own custom hardware is in development and expected in 2027.

The beta phone is listed at $1,299, which drops to $0 if you trade in an iPhone within 30 days. It comes with three months of unlimited use, and the company plans subscriptions starting at $20 a month after that. Setup involves plugging your iPhone into a Mac so Blue can transfer your chats, photos, mail and apps.

There are a few catches. The beta is available only to U.S. residents with an iPhone 11 or newer and an M-series Mac. Some features, including notification triage and the “Hey Blue” wake word, are listed as coming soon. Tap-to-pay isn’t available on the beta, and the company acknowledges there are known bugs.

Handing an AI your passwords and payment cards will also give some people pause. Blue says it blocks ad tracking by default, never sells user data and keeps passwords in an encrypted vault that the AI can use without seeing the details.

Blue’s first batch of phones has sold out, and the second is shipping through December. The phone is available now at heyblue.com.