Pronghorn, the company that has made its mention of diversifying the spirits industry, is making sure to empower the HBCU community with its HBCU Homecoming Tour.
The tour, featuring Pronghorn program ambassador and HBCU alumnus Terrence J, debuted October 19 at Howard University. The Pronghorn HBCU Homecoming Tour is a testament to the company’s dedication to promoting diversity, equity, and inclusivity within the spirits industry. With Pronghorn’s commitment to supporting the growth and development of Black students, this tour is not just a celebration of HBCU culture but a powerful catalyst for positive change within the industry.
On Thursday, October 26th, the tour arrived in Atlanta to kick off Spelman and Morehouse’s homecoming week with a special “CultuRED” event. Pronghorn brought its signature all-Black bar takeover to the Rose Bar, showcasing a network of over 20 Black-owned spirit brands, along with an exclusive celebrity mixologist session.
The Pronghorn team continued its Atlanta stop throughout the weekend with events at Suite Lounge, Revel Atlanta and a “6 Degrees HBCU Alumni Brunch” at The James. The brunch brought together HBCU alumni and featured Pronghorn’s family of Black-owned brand investments. This includes Ten to One Rum, Anteel Tequila, IslandJon Vodka, and Hella Cocktail Co, all of which share the company’s commitment to diversity and empowerment.
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Photo Credit: Courtesy of Pronghorn
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