Bevel Activates At One MusicFest, Gave Free Line-ups To Concertgoers

One MusicFest has quickly grown to be one of the most popular music festivals in Atlanta, Georgia. Over the weekend, the premier festival made history with record-breaking attendance with 100,000 fans at Piedmont Park over two days.

One MusicFest Bevel — Photo Credit: Courtesy of Bevel

It was my first time attending the festival and it felt like a big family cookout. The artist lineup included Janet Jackson, Kendrick Lamar, Megan Thee Stallion, J. Cole, T.I., T-Pain and more, which guaranteed something for all music lovers.

There were over seventy vendors in attendance but this year, the Black-founded and award-winning men's grooming brand Bevel made waves during the festival with its "Respect Due" interactive activation. This year marks the 50th anniversary of Hip-Hop and it also marks Bevel's 10th anniversary in the grooming industry.

"Our interactive activation at One Musicfest was our love letter to Hip-Hop...We brought Bevel here to One MusicFest because Hip-Hop is celebrating its 50th birthday this year. Also, Bevel as a brand, we've been around for 10 years and so Hip-Hop for us is culture, its lifeblood, it's what we do. And we try to bring hip hop in everything we do as a brand," Girard Hardy, Bevel's Director of Brand Marketing, shared.

The "Respect Due" activation brought a unique fusion of music and grooming, giving concertgoers an opportunity to experience the excellence of Bevel. Celebrity barbers Lauren Owens, Marcus Harvey and Jeremy Dubose were onsite giving attendees trims and line-ups. Bevel also gave people the chance to get their hands on the brand's award-winning grooming products, including Bevel Hair Oil, Bevel Pro All-in-One Trimmer, and the newly introduced Bevel Electric Shaver.

"One of the reasons we're here at One MusicFest is because Bevel is always showing up for Black men. As a Black man myself, it's important for Bevel to show up for us to make sure that we've got support that we've got products that we have a brand that's built from the ground up to meet our needs," Hardy says.

Bevel has consistently been at the forefront of promoting diversity and excellence in grooming, making its mark as a brand that understands and caters to the unique grooming needs of people of color. The "Respect Due" activation was just one of many ways that Bevel reaffirmed its commitment to providing top-tier grooming experiences for people of color.

Here's to a decade of Bevel, and here's to the next ten years of excellence in grooming.

Check out a recap video below.

Check out images from the festival below.