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Google the Official Halftime Sponsor for the Inaugural Toyota HBCU New York Football Classic



Google is the official halftime sponsor of the inaugural Toyota HBCU New York Football Classic between Morehouse College and Howard University. Google is geared up to commit $350,000 in funding, which includes $210,000 in scholarships to 105 HBCU students. Each recipient will be awarded $2,000 for books and laptops for the upcoming school year—students from any HBCU are eligible to apply.



“We’re so excited to serve as this year’s official halftime sponsor for the Inaugural Toyota HBCU New York Football Classic,” said Melonie Parker, Chief Diversity Officer at Google. “HBCUs continue to serve as safe havens for Black students and are responsible for shaping the next generation of leaders and thinkers across today’s leading industries, including tech. At Google, we want to do our part to support these institutions and their students as we work to make tech more inclusive and representative at all levels of the workforce, together.”


Google partnered with HBCU Tools for Schools, a nonprofit that provides educational resources to students attending HBCUs, regardless of social or economic status, for the selection and distribution of scholarship funds.


“Having this partnership with Google speaks volumes to the value and viability of both participating HBCU schools, and the importance that they have on the HBCU culture, sports, and landscape in the state of New Jersey, and within the city of New York,” said Derick Moore, Executive Producer and Founder of the Toyota HBCU New York Football Classic and founding chairman of HBCU Tools for School Foundation.


Google continues its work with HBCUs following last year’s commitment of $50 million in unrestricted grants to 10 HBCUs to support scholarships, investments in technical infrastructure for in-class and remote learning, and the development of curriculum and career support programs. Along with a $6 million investment in The Thurgood Marshall College Fund (TMCF) and United Negro College Fund (UNCF) in February.


Following the ‘Battle of the Bands’ halftime show, a few selected students will receive their $2,000 scholarship live on television.


The Toyota HBCU New York Classic will be held at MetLife Stadium in East Rutherford, New Jersey, on September 17th, 2022 and air live on CNBC.


Photo Credit: Deposit Photos

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