Reebok recently launched their Human Rights Now! collection in Brooklyn, New York. The collection consists of a long-term product platform designed to fuel Reebok’s mission to inspire human rights and human movement.
The Human Rights Now! Collection will include graphics that were inspired by the Human Rights Now! World Tour, which took place in 1988. The apparel will include unisex sizing of footwear, hoodies, snapbacks, shorts, and t-shirts, all branding the Human Rights Now! logo. The definition of “taking it back to its roots” is exactly what the brand is looking to do with its new collection. The emphasis on the year 1988, honors the Human Rights Now! World Tour which raised awareness for the Universal Declaration of Human Rights.