Broderick Hunter, 30, a model and actor, is partnering with Reebok in the inaugural year of their Reebok Collective program.
Additionally, he’ll be featured in upcoming films B-Boy Blues and California Love.
Involved in the Reebok x Minions collection, inspired by the popular characters from the film Despicable Me, he’s now a member of The Reebok Collective program, which partners with U.S. influencers to encourage others to express themselves freely.
“We started working with Reebok early 2020 with the social media partnerships,” Hunter said. “We continued to build organic synergy and promote the brand through the pandemic. As the world started to open back up, this collective got the green light and they had me and others in the queue to reach out.”
The Reebok Collective consists of six creators and performers who inspire others to be themselves – whether that’s rewriting standards in the beauty and fashion industries or taking a stand for what you believe in, this crew does it all.
As a member of The Collective, Hunter will only support Reebok products that he’s passionate about, while also having the opportunity to create his own social content concepts for their products and bring forth initiatives that he wants the brand to be involved in.
“Through this partnership, I’ll have the creative liberty to share ideas and content around everything from the latest sneaker drops to mental health awareness through my Free To Joy organization to the return of their Human Rights Award, as well as collaborations with other creators,” Hunter said.
“I plan to bring mental health awareness campaigns as I promote my foundation Free to Joy, aid in systemic racism awareness with the Reebok Human Rights Award, as well as aligning with talent under the Reebok umbrella to raise voices in their philanthropy endeavors. “
Photo Credit: Reebok