Apple Honors the Enriching Culture of Black History Month on its Platforms
What I love most about Black History Month is the cultural experience that reaches an all-time high over social media. People of all races come together to celebrate the past, present, and future of the Black race. Whether it's posting little-known facts every day, or changing your profile picture to show that you are with us, it’s an enriching time. One of the avenues people love the most is music. We listen to it every day and it shows our true colors as people. Music is also the backbone of the Black culture. From slavery, our ancestors hummed and sang while picking cotton and cleaning houses. Now, we use music as an outlet to truly express ourselves and make people know who we are.
With all that being said, tech company Apple is using its music streaming platform Apple Music along with Apple Music radio and Apple Music TV to celebrate Black History Month. This platform will include curated playlists, essays, original videos, radio shows, and more from Black influencers, musicians, authors and directors. The list goes on to include Monica, Ava DuVernay, Tracee Ellis Ross, John Legend, Erykah Badu, Naomi Campbell, Common, Jaden Smith and many more. During this historic month, each week Apple Music will highlight various themes. They are starting with the role of the “Matriarch” and the strength and leadership of Black women. The other themes include the importance of “Chosen Family,” “Nourishment and Resilience,” and a look ahead focusing on “Future Generations.” Along with that, there will be new shows on Apple Music 1 celebrating the month, interviews, special music mixes, and full station takeovers. Apple is going all out for this month. We love to see it!
“We’ve been exploring new ways that we can use Apple Music to elevate and amplify black voices - not just in music but across all industries -because Black history IS American history, Black culture IS pop culture as it touches and influences everything," Apple Music’s Global Head of Hip-Hop and R&B Ebro Darden stated.
If you’re not subscribed to Apple Music, now is the time to do so because Black History Month is already underway. You don’t want to miss out on this history-making month. If you have an Apple device, explore the Apple Music app for a free trial when you first sign up.