Two-time Super Bowl champion Malcolm Jenkins is making his next big play, and this time, it is off the field. The former NFL safety has officially launched Pleasant/Rock, a new investment firm dedicated to the lucrative intersection of sports and real estate.
Partnering with his former high school classmate, Brian K. Hinds Jr., a seasoned finance veteran with experience at major institutions like UBS and JPMorgan, Jenkins is setting his sights high. The dynamic duo already boasts a robust pipeline of development projects that currently exceeds the $200 million mark.
But they aren’t stopping there; Pleasant/Rock has outlined an ambitious roadmap, targeting $500 million in total investments by the year 2028.
So, where exactly is this capital being deployed?
On the sports side of the playbook, the firm is looking to invest in a variety of ventures. This could include acquiring ownership stakes in professional sports teams, backing emerging sports leagues, and investing in cutting-edge sports technology.
Given Jenkins’s deep ties to the athletic world and his previous business ventures, such as his minority investment in the English soccer club Burnley FC, this move is a natural evolution for the former defensive star.
On the real estate front, Pleasant/Rock is carving out a highly specific niche by focusing on “sports adjacent” properties. By strategically blending their dual focuses, the firm is positioning itself to capitalize on the booming trend of mixed-use developments and commercial real estate anchored by sports and entertainment venues.
Photo Credit: Tayo “TAYOJR” Kuku/Malcolm Jenkins Foundation Website
