La Fête: The First Rosé Solely Black-Owned Out of St. Tropez, France


Donae Burston is a seasoned entrepreneur with over 15 years of experience who's developed a unique brand in the wine and spirits industry with multicultural consumers in mind. La Fête du Rosé is the first solely black-owned rosé out of St. Tropez, France. Burston's extensive experience consists of being employed by the luxury group, LVMH, and working with brands such as Dom Perignon and Hennessy Cognac to name a few. During his time with LVMH, in 2011, Burston created the first-ever luxury champagne bar in a sports arena at American Airlines Arena during the Miami Heat’s championship run. In 2016, he became the Regional Director of the Southeast U.S, Caribbean, and Latin America regions of Armand de Brignac champagne. In a conversation with QG, Burston shares how he got his start and why creating an all-inclusive brand became his mission. 

What inspired you to transition from careers in information technology and healthcare consulting to the wine and spirits industry?