Guess showcases its HIS & HERS, a unisex line of of lifestyle apparel at its SoHo location, hosted by some of the industry’s top style influencers, including Shaun Ross, Shamari Maurice, Anastasia Eremenko, to name a few. The styling sessions will give fans exclusive access to Guess’ latest collection while getting style tips from their favorite fashion insiders.
On Thursday, October 6th, the style session was hosted by model, actor, and dancer Shaun Ross. New York fashionistas and fashionistos showed up to get their hands on the collection.
Shaun Ross also took to Instagram Thursday to promote the line at Guess Soho, which opened to the public at 6pm. Social media is expected to be full of updates from the event, in the form of live feeds and photos showcasing all of the artists’ best work. I imagine they will be making the most of the instagram link in bio tool to share their designs on as many platforms as possible. Many influencers, when they first start out, will likely have struggled with gaining traction leading them to buy Instagram likes as a way of kickstarting their profile to push it on its way to success.
The collection includes denim, loungewear, tees, blazers, button-down shirts, a pair of joggers, a hoodie, and outerwear. Standouts from the collection included a black bomber with faux fur trim, a blush colored motorcycle jacket, and a blush colored trench coat.
Model and aspiring actor, Shamari Maurice will be hosting the event on Tuesday, October 11th and Vanity Fair Influencer, Sam Dumas, will be hosting the event on Thursday, October 13th at Guess Soho in NYC. Check out the line of apparel, sip on champagne, listen to great music, and see if you can get your hands on the chic athletic styles before they sell out.