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Crown Royal Introduces the Artist Collection

Last night, Crown Royal introduced their Artist Collection featuring New York Artists Yoon Hyup and Santtu Mustonen. For decades, the Crown Royal bag has remained unchanged and continues to grace its signature marque with the same ubiquitous purple satchel with gold stitching. Crown Royal brings The Artists Series Collection, two new limited edition bags that have been designed by Yoon and Santtu.

Both patterns stay true to Crown Royal’s signature purple color, however, the two artists pulled in personalized touches to make the bags modern and colorful. The Crown Royal purple bags are a source of pride, the Artist Series Collection add a beautiful touch of sophistication, imagination and creativity, all signature components of the Brand and its consumers. Crown Royal is partnering with artists across the country to design limited editions bags to be sold with bottles of Crown Royal Deluxe nationwide.

Crown Royal is partnering with artists across the country to design limited editions bags to be sold with bottles of Crown Royal Deluxe nationwide.

Santtu Mustonen (Left) and Yoon Hyup (Right)


After the unveiling of the unique designed bags, attendees helped in celebrating the release of Victory Journal Issue 13 “Tooth & Nail”. Check out the photos of the event below!

This limited edition is now available for PRE-ORDER at Reserve Bar. Orders will be fulfilled on a first come, first-served basis until inventory has sold out. Orders will be available for shipping on or before July 19th. Purchase your bottle today!

#CrownRoyal #whiskey

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