A Star Is ‘Brawn’. IMG Signs Its First Plus-Size Male Model

For the first time ever, IMG Models has signed a plus-size male model, Zach Miko, which led to their recent decision to expand into a sub-genre of modeling IMG aptly calls, “brawn.” “Brawn” is the name of its plus-size men’s division and the current president at IMG Models, Ivan Bart, is excited about the expansion. He recently stated that “Brawn has a body positive message. Brawn is physical strength. The body positive messaging and size diversity is something that’s relevant and something that continues to be on everybody’s mind. We have to extend the conversation for men.”