In an unprecedented time like this, it is crucial to plan. Expect the unexpected is a motto I live by. With many people at home more often, focusing on your brand or business can be overwhelming when you have so many tasks in addition to launching a business. There is power in building something sustainable and purposeful. The pandemic changed the way we think and do business. As someone with his own business that is experiencing delays, unforeseen circumstances, and changes, I can attest to putting in overtime to keep up with the changing economy. There are key things I am doing to adapt to the pandemic. For those that are just starting or were in preparation to launch their business or brand, now may seem like a difficult time to follow through. But there is no time like the present to take that deep dive. But in taking that deep dive, you must make sure you do it with meaningful and thoughtful purpose.