For years, medical aesthetics was marketed almost exclusively to women. Botox parties, lip-filler trends, and laser-resurfacing ads often centered on a single narrative: anti-aging for her.
But that story is changing.
Across boardrooms, barbershops, and social media feeds, more men are openly investing in medical aesthetic treatments. It is not about vanity. The modern gentleman simply understands that presentation matters, especially in a society that values image as much as performance.
The Data Behind the Shift
The American Society of Plastic Surgeons reports that nearly 1.6 million men opted for cosmetic procedures in 2024. Companies such as Allergan, which makes Botox, and Galderma, known for Dysport and Restylane, have seen a steady increase in male patients over the last ten years.
Much of this shift comes from minimally invasive treatments. Men are picking subtle changes that keep their masculine look while improving certain features. Examples include jawline contouring, under-eye treatments, laser skin resurfacing, and wrinkle prevention.
Websites like RealSelf, where people look up procedures and providers, have also seen more searches from men. The stigma around men getting aesthetic treatments is starting to fade.
Why More Men Are Choosing Medical Aesthetics
There are three main reasons behind this change.
First, staying relevant in your career is important. In competitive fields, appearing energetic and well-groomed shapes how others see you. More men in leadership now view aesthetic treatments as part of their professional upkeep, not just a luxury.
Second, wellness culture has expanded. More men than ever talk openly about therapy, skincare, fitness, and self-optimization. Medical aesthetics fits naturally into this ongoing conversation.
Third, we are all more visible than ever. Thanks to video calls and social media, we are always on display. Small treatments that reduce tired eyes or smooth forehead lines help men look as alert as they feel.
The goal isn’t transformation. It’s refinement.
What Treatments Are Men Getting?
Neuromodulators such as Botox and Dysport remain among the most popular treatments for men, often used to reduce forehead lines and frown lines while preserving natural movement.
Laser treatments help address acne scarring, sun damage, and uneven skin tone. Body contouring procedures are gaining traction among men who maintain fitness but seek targeted improvements.
The best providers tailor treatments for male facial anatomy. Stronger jawlines, thicker skin, and different muscle patterns require a distinct approach from traditional female-focused aesthetic planning.
The modern med spa understands that.
The Cost Conversation
Medical aesthetics is rarely covered by insurance, and procedures can range from a few hundred dollars per session to several thousand, depending on the treatment plan.
That financial barrier once kept many men from even considering it.
Today, more practices offer structured financing options that allow patients to spread costs over time. Platforms like Cherry offer flexible monthly payment plans. Some offices also work with healthcare credit providers, such as CareCredit, or retail-based lenders, such as Affirm, giving patients multiple ways to pay. Comparing terms, interest structures, and approval requirements can help ensure the choice you make aligns with your overall financial strategy.
As with any financial choice, it is important to be clear and plan ahead. Make sure you know the total cost, repayment schedule, and interest rates before you decide.
Confidence as Currency
The conversation around masculinity has evolved.
Investing in skincare no longer undermines strength. Prioritizing self-care does not diminish ambition. In fact, it signals awareness.
A modern gentleman knows that confidence matters. Whether you’re in a pitch meeting, leading a team, or out with friends, the way you present yourself shapes how others see you.
Medical aesthetics is just another tool you can use. It’s not about changing who you are, but about highlighting your best features.
Photo Credit: DepositPhotos.com
