Crutch Campus is honoring Atlanta’s elders in a meaningful new way. The rising Black-owned luxury brand has partnered with Meals on Wheels Atlanta (MOWA) to release a special-edition 60th Anniversary baseball cap, created exclusively to celebrate the nonprofit’s six decades of service.
The collaboration represents a mix of culture, community, and purpose, uniting high-end streetwear with a mission dedicated to supporting the city’s seniors.
For Crutch Campus founder Tajh Crutch, this project is more than design. It’s personal. Several members of his family relied on Meals on Wheels growing up, and he recently lost both of his grandfathers. Crafting this commemorative cap became his way of honoring them while giving back to the organization that once supported his loved ones.
Now serving on the Meals on Wheels Atlanta Young Professionals Board, Crutch has witnessed the increasing challenges seniors face, including isolation, food insecurity, and limited access to daily care. That perspective has made this collaboration especially meaningful.
Tajh credits Brandon Jenkins, Creative Director at MOWA, for trusting him with this anniversary project and inviting Crutch Campus to shape the visual story.
He also highlights the support of his fellow YP Board members, especially Taylor Edwards, who immediately understood the cultural and philanthropic impact the collaboration could hold.
Together, Tajh and Taylor helped shepherd the project from concept to completion, culminating in a December 18 celebration honoring MOWA’s 60th year.
All proceeds from the cap sales will go directly to Meals on Wheels Atlanta’s efforts to expand meal deliveries and reduce waitlists, allowing more seniors to receive the nutrition and care they deserve.
Thoughtfully designed and community-rooted, the cap gives supporters a tangible way to uplift Atlanta’s elders while championing Black creative excellence.
Learn more about Meals on Wheels Atlanta and purchase a special-edition cap here.
