This holiday season, SNIPES is merging comedy, culture, and elevated streetwear energy in its newest campaign, Wrapped in Heat, starring actor and comedian Marlon Wayans.
In the campaign, Wayans becomes “The Architect of Heat,” a playful, streetwise guide who ushers shoppers into a surreal holiday universe where generosity sparks transformation.
A simple act of kindness, gifting someone a winter coat, opens a portal that transports Wayans and his co-stars into a series of imaginative worlds.
From a subway car where outfits shift mid-ride, to a “puffer world” stacked with oversized coats, to sneaker-filled dream sequences, Wrapped in Heat turns the holiday shopping experience into a cinematic moment.
In the promo, Wayans says:
“The place with the deals, the place with the styles, the place with the access is the Snipes Holiday Workshop. Wrapped in heat from head to feet. With Snipes Reserve, you can earn rewards on every purchase and have access to all the exclusive heat. Just a little something to remember me by… Happy holidays from Snipes.”
It’s a celebration of joy, community, and personal style, delivered with the humor Wayans has mastered throughout his career.
The campaign also features TikTok creator Jay Guapo and model-stylist Gio Ramos, bridging SNIPES’ deep community roots with the influence and cultural fluency of Gen Z.
Together, the trio reflects the brand’s commitment to shaping culture from the inside, not chasing trends, but creating moments that feel real and resonate.
