What happens when fashion meets faith, community, and purpose? You get Brain Love, and this past Saturday, the brand showed it’s not here to play.
Brain Love officially launched inside Bloomingdale’s at Lenox Square in Atlanta. Within just a few hours of opening, the brand sold through 95% of its debut collection, turning the retail floor into a celebration of culture, healing, and high-level execution.
“We built this brand to be more than clothes—it’s about impact, healing, and legacy,” said founder and CEO Archie Clay III. “Selling through 95% of our collection was incredible, but what meant the most was seeing people feel the message.”
And feel it, they did. The Brain Love community came out deep, supporters, influencers, creators, wellness leaders, and Atlanta natives filled the space, many wearing their pieces like armor. The “Love You” message that anchors the collection isn’t just branding, it’s a mantra, a movement, and a reminder that style can carry meaning far beyond the surface.
Brain Love is rooted in emotional wellness, cultural pride, and the bold belief that self-love is revolutionary. The brand has built momentum through intentional storytelling and community-first collaborations, including previous partnerships with Soho House, Amazon, AfroTech, and now Bloomingdale’s.
“This weekend reminded me of what’s possible when you lead with love, community, and purpose,” Archie posted on Instagram. “We just want to say THANK YOU from the bottom of our hearts. None of this happens without your love and support.”
Select pieces from the sold-out collection are still available both online at www.brainlove.store and in-store at Bloomingdale’s Lenox Square. For those who missed out, now’s your chance to grab what’s left.
Next up is the HeartSpace Series, a new in-store event experience designed to bring the brand’s mission to life. Expect cultural conversations, live music, and wellness programming that speaks directly to the community.
Later this month, a limited-edition shoe collaboration with Marc Nolan will drop; only 50 pairs will be released.
In a heartfelt video posted to Instagram, Archie Clay thanked the community for showing up—and showing out:
“I didn’t expect to do that big of a sell-through on day one, but I’m super humble, super grateful. The Bloomingdale’s team was ecstatic. That’s always a good thing,” he said. “We’ve got so much in store. Now we’ve got to work on restocking ASAP.”
“Never fold on your dreams and aspirations. Listen, trust in God, and you’ll always find your way.”
