Steph Curry and Michelle Obama have teamed up to launch PLEZi Hydration, a new line of sports drinks looking to revolutionize how athletes and everyday consumers fuel their bodies.
This new product is an extension of Michelle Obama’s health-forward beverage brand, PLEZi Nutrition, which debuted with a mission to offer better-for-you drink options for kids and teens. Now, with Curry stepping in as co-creator and investor alongside his wife, entrepreneur and cookbook author Ayesha Curry, the brand is taking a major leap into the $25 billion U.S. sports drink market.
Debuting in three vibrant flavors — Lemon Lime, Tropical Punch, and Orange Mango Twist — PLEZi Hydration is now available on Amazon and in select grocery stores across California, home to Curry’s Golden State Warriors. Each 16.9-ounce bottle retails at $2.29, competitively priced against legacy brands like Gatorade and BodyArmor.
But what truly sets PLEZi Hydration apart? It’s all in the ingredients.
According to Anup Shah, Chief Operating Officer at PLEZi, the new drink offers twice the electrolytes, zero added sugar, lower sodium, and more potassium than many leading sports drinks — a direct reflection of Curry’s own clean-living ethos.
“When we did a review of the market, a lot of the existing sports drinks have a lot of either high sugar or a lot of artificial sweeteners,” Shah told CNN. “What we love about (Curry) is he brings credibility to the space… and he wanted to put out a product that was a better option for consumers.”
As one of the most respected athletes of this generation, Curry brings more than star power — he brings trust.
“In a crowded market, a recognizable and respected figure creates instant trust and brand recognition,” Khan-Lavin told CNN. “Moreover, they arrive with a ready-made audience, significantly reducing the need for traditional marketing spend.”
Curry and Ayesha weren’t just figureheads in this venture. The couple was “instrumental” in shaping the drink’s formulation and branding — from taste tests to selecting the bold flavors now hitting shelves.
