NFL legend and Super Bowl champion Vernon Davis is one of the three faces of “Smirnoffstraordinary Drops,” a new campaign from Smirnoff Vodka that celebrates high-quality experiences and luxury items without the hefty price tag.
As part of the campaign, Davis curated seven ultra-limited, one-of-a-kind collector’s items, including a signed San Francisco 49ers football, a designer watch, a letterman jacket, a custom cocktail kit, and a pair of sneakers straight from his own closet. Each item is priced at just $12.99, mirroring the cost of a bottle of Smirnoff.
Fans can only access these exclusive drops by signing up on the Smirnoffstraordinary Drops website, where they’ll receive notifications once each limited-edition item is live.
Alongside Davis, Grammy-nominated rapper Saweetie and fashion designer Nigel Xavier are also curating select items for this unique activation.
In an exclusive interview with The Quintessential Gentleman, Davis expressed his excitement about the partnership.
“I think this campaign is awesome because I’m all about giving, and I love creativity,” Davis said. “When Smirnoff told me about it, I was like, ‘Wow, I get to go around my house, find items that I adore, and give them away?’ I was all in.”
The campaign wasn’t just about giving away random objects—it was a carefully curated selection of items that held personal meaning to him. The process wasn’t easy, as Davis admitted that parting ways with some of his favorite belongings was tough.
“A lot of these items are things I really liked,” he said. “But I’m the type of person who doesn’t get attached to material things, so I had to remind myself—it’s okay to give. Somebody’s going to appreciate these. These are great items.”
One item that Davis almost included in the drop was his very first NFL touchdown ball. Ultimately, he decided to hold onto it.
“Every time I look at it, it’s a reminder of my journey,” he admitted.
With so many brands in the market, Davis had a simple reason for choosing Smirnoff as a partner.
“I’m a firm believer in the law of attraction and I think that whatever is out there for you, it will come to pass, especially if it’s meant for you. That’s how life works,” Davis shared. “Smirnoff has been one of the highlights of my life, just working with them, being a part of different activations, and the cool opportunities from the Super Bowl and beyond. It’s been meaningful.”
The Smirnoffstraordinary Drops campaign is live now, with each item available for $12.99—but there’s a catch. These are one-of-one exclusive pieces, meaning you will have to act fast to grab these coveted collectibles.
To enter for a chance to purchase, visit the Smirnoffstraordinary Drops website and submit your details. Winners will be notified by Smirnoff and Complex when the drops go live.
Check out the full interview.
