Atlanta Falcons tight end Kyle Pitts has been announced as the first-ever brand ambassador for Bevel, the award-winning men’s grooming brand. Pitts is now the face of Bevel’s latest campaign, Fresh Never Fades, which celebrates Black men’s legacy, style, and confidence through high-quality grooming.
The Fresh Never Fades campaign was officially unveiled on Wednesday, February 12, at Atlanta’s Trap Music Museum. Guests at the exclusive event enjoyed music by DJ Supreme, gourmet soul food, and a Bevel-branded experience, showcasing the campaign video, signature products, and images of Pitts in action.
Bevel CEO Damon Frost and VP of Brand Marketing Breann Satterwhite led the night’s festivities, toasting the new partnership between the brand and Pitts, a collaboration that highlights self-care, confidence, and the importance of a grooming routine tailored for Black men.
For Pitts, grooming is more than just looking good—it’s about confidence, consistency, and self-respect.
“I feel like when I look good, I feel good. It gives a confidence that gives a glow to your aura,” Pitts shared.
The All-Pro tight end credits his father for influencing his grooming routine. “Even though he [his father] was bald, he always kept a clean goatee,” Pitts recalled.
His go-to grooming must-haves? The Bevel Face & Beard Wash and Bevel Body Lotion—products he never leaves behind, whether he’s preparing for game day or traveling.
He also encourages other young athletes to prioritize self-care, saying a well-maintained appearance boosts self-esteem and discipline:
“It is important to have a routine and keep the skin clear. It also gives a silent confidence when the skin is clear and smelling good so that you can attack the day and have that presence about yourself.”
Pitts’ partnership with Bevel is a full-circle moment, as he was first introduced to the brand at a Father’s Day event featuring one of Bevel’s previous owners. He was instantly drawn to the brand’s commitment to Black men’s grooming needs, especially after discovering that the Bevel Safety Razor didn’t nick him on his first try.
Since then, Pitts has become a loyal user of Bevel’s full lineup, including the Bevel 2-in-1 Exfoliating Pads and the Bevel Beard Oil. He also swears by the Bevel Trimmer, which has become a staple in his grooming routine.
“I am very blessed and gracious that the BEVEL team chose me to be an ambassador for the brand. To be a part of the team is great, and I love the people I have met with from the brand,” Pitts said.
Beyond grooming, Pitts is focused on personal growth, fatherhood, and faith.
“I hope to achieve steady progression in many different areas of my life, especially in being a Father and family man. I would also like to get closer with my God and living each day in the word,” he shared.
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