Herbin Co. (pronounced Urban) is not just a brand—it’s a legacy of resilience, innovation, and the transformative power of dreams. Founded by Herb Rhedrick, a self-taught artisan with an eye for design and a passion for storytelling, Herbin Co. has carved its place in the luxury retail space.
It all began in 2019 with a simple sketch on a napkin. Rhedrick, driven by a vision to create pieces that told stories, poured countless hours into mastering the art of hatmaking. He experimented with materials, perfected his craft, and infused every design with meaning.
This year, Herbin Co. celebrated its fifth anniversary with the grand opening of its brick-and-mortar store in Phipps Plaza, Buckhead’s prestigious shops.
Rhedrick’s journey as a hatmaker is reflected in every piece, from the careful selection of materials to the intricate details that make each product unique. Over the years, the brand has expanded beyond hats, offering fine leather handbags, duffle bags, and apparel—all designed with the same meticulous care and storytelling spirit.
For Rhedrick, every design is personal. A nostalgic color, a cherished memory, or a sought-after fabric becomes the foundation for creations that are as timeless as they are innovative.
Also, in celebration of its fifth anniversary, Herbin Co. launched The Dessert Collection, a tribute to Rhedrick’s favorite desserts and the joy they represent. Featuring five signature designs—Peach Cobbler, Apple Pie, Sweet Potato Pie, Red Velvet, and German Chocolate Cake—each hat is a masterpiece of nostalgia and artistry.
These designs don’t just look exquisite; they tell stories. The warm hues of Peach Cobbler, the rich textures of German Chocolate Cake, and the vibrant passion of Red Velvet invite wearers to connect with their own memories while embracing Rhedrick’s journey.
Herbin Co. stands for more than luxury—it’s about community, individuality, and pride in personal expression. Rhedrick’s vision is to create a space where every piece feels like an extension of its wearer, where craftsmanship meets storytelling, and where dreams find a canvas.
Rhedrick invites the world to be part of this journey. Whether visiting the stunning new store in Phipps Plaza or exploring the brand online at herbin.co, customers are welcomed into a world where luxury is personal, and every design is a testament to the stories we carry with us.
“Herbin Co. is about community, craftsmanship, and taking pride in personal expression. We invite you to join us,” says Rhedrick.
Discover Herbin Co. today and redefine what luxury means to you.
