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Brain Love, The Luxury Apparel Brand Dedicated To Promoting Positive Mental Health


Brain Love

We live in a world where most people are focused on following trends instead of creating them. Brain Love emerges as a beacon of purpose and substance, transcending the boundaries of typical luxury apparel and accessories brands. Brain Love is not just about wearing elegant attire; it's a celebration of self-love and mental health advocacy, embodying a philosophy that champions the power of the mind.


Brain Love is a luxury apparel and accessories company with a mission rooted in promoting mental health awareness and well-being. It stands for more than just fashion; it's about embracing a positive mindset and empowering individuals to overcome challenges fearlessly.


The brainchild of Archie Clay III, co-founder of Wear Brims, Brain Love was conceived with a vision of instilling confidence and faith in individuals, a vision imparted by Archie's mother from an early age. Archie's belief in the transformative potential of a strong mind motivated him to create a brand that goes beyond commercial success, offering high-quality products with real value and empowering resources for the customers.


Understanding the paramount importance of mental health in personal growth and well-being, Brain Love has committed to donating 5% of its annual sales to Silence The Shame, a prominent mental health non-profit organization. This financial contribution reflects Brain Love's dedication to addressing the mental health challenges faced by many individuals today.

Brain Love

In choosing to support Silence The Shame, Brain Love endeavors to create a meaningful impact by aiding mental health initiatives and promoting awareness about mental well-being. This commitment aligns with the brand's ethos of empowering individuals on their journey towards self-discovery and growth.


At the core of Brain Love is a belief that the mind holds the key to unlocking our true potential. The brand embodies a nurturing ethos, fostering personal growth, self-discovery and self-love. It's about celebrating individuality and embracing the unique qualities that make each person exceptional.

Brain Love
Archie Clay III

Check out our interview with Brain Love founder Archie Clay III below.


Can you share the personal experience or moment that inspired you to create Brain Love?


When my business partner and I experienced a tumultuous breakup within our company, Wear Brims, I found myself in a deeply emotional state. Six years of my life had been devoted to this venture and I felt lost. It was during this challenging period that my family and friends encouraged me to reconnect with my faith, believing that God could guide me towards discovering my true purpose. As I began to refocus on my faith and engage in heartfelt conversations with God, I began to uncover some unresolved wounds from my past. One particularly significant source of pain was my relationship with my father, who had experienced a mental breakdown when I was three years old. This was the true foundation and start of Brain Love.

How has your mother's influence and the principles she instilled in you impacted the creation and mission of Brain Love?


The influence of my mother has played a pivotal role in shaping the mission and creation of Brain Love. From a young age, she instilled in me the belief that our minds hold immense power, emphasizing the importance of how we react to various situations. This lesson became even more significant because of my father's recurring mental health challenges, which were a prevalent issue on his side of the family. It compelled me to approach my mental well-being with great care. This upbringing has made me an emotionally expressive yet remarkably confident individual. I was always encouraged to think creatively, question the norm, and, most importantly, acknowledge and process my emotions openly, allowing me to unburden myself and foster a healthy mental state.

Could you explain how Brain Love distinguishes itself from other luxury apparel brands in the market, particularly in terms of its commitment to mental health and personal evolution?


Brain Love is revolutionizing the world of luxury fashion marketing, challenging the prevailing notion that it's solely about enticing customers to make purchases based on appearance and status. Our brand is dedicated to not only creating exceptional garments but also reshaping the narrative surrounding various critical issues that intersect with our evolving world. We recognize that genuine success extends beyond mere financial prosperity; it hinges on the strength of one's faith and mindset. We understand that true success is rooted in personal growth across all facets of life. Often, society idolizes celebrities who appear to have it all, but more often than not, their pursuits have been singularly focused on monetary gains. We firmly believe that it's possible to achieve financial success while simultaneously nurturing mental resilience and contributing to something meaningful that leaves a lasting legacy.

The Brain Love brand emphasizes not only looking good but also embodying a positive mindset. Can you elaborate on how your designs and products reflect this philosophy?


Our designs will consistently weave impactful narratives that resonate with our core philosophy. We aim to bring our customers along on our evolutionary journey, demonstrating that we, like them, aspire to continual improvement. Our commitment to excellence extends to the quality and comfort of our garments, always using the finest materials available. Moreover, our choice of colors will hold a central place in our brand's mission and philosophy. We want our products to not only feel remarkable but also radiate energy and love. To achieve this, we will incorporate elements from the natural world, such as flowers and greenery, into our designs. These organic components symbolize the ever-evolving beauty of nature, mirroring our dedication to continuous growth and harmony with the world around us. When you wear our creations, you won't just feel amazing; you'll also carry a piece of nature's vitality with you.

In what ways do you believe clothing and accessories can influence one's mindset and contribute to a positive self-image and self-love?


I firmly believe that it all begins with a brand's mission and how effectively it communicates its stories. For us, cultivating a vibrant community of individuals who wholeheartedly embrace our mission is paramount. We envision this community naturally embodying the values and feelings we aim to evoke through our garments. Our customers will embrace this mindset by witnessing the impactful work we undertake. We aspire to be an inspiration to them, igniting a desire to make a meaningful difference in the world, which beautifully aligns with the experience they have when wearing our garments.

Brain Love

Mental health is a significant focus for Brain Love, as evidenced by your dedication to donating a portion of sales to Silence The Shame. Can you tell us more about your decision to support this particular mental health non-profit and why it aligns with Brain Love's values?


I've been closely following the incredible efforts of Silence The Shame in their work within the community, particularly their dedication to reshaping the discourse surrounding mental health and well-being. When I had the opportunity to sit down with Shanti and hear her personal story, as well as the motivation behind launching Silence The Shame, I was captivated from the very start. In that moment, I expressed my deep aspiration to establish a brand that could genuinely create a positive impact within our community. I shared with her my vision of actively participating in programming and initiatives that promote mental strength and wellness while also making it trendy and desirable to be mentally resilient.

Can you share some specific examples of how Brain Love's resources and tools empower customers to prioritize and improve their mental health and well-being?


Our first phase involves establishing a connection between our customers and Silence The Shame, allowing them to access valuable information about mental health. As we move into the second phase, we're diligently working on creating a comprehensive resource hub we've aptly named "The Brain." Within this hub, our customers will gain access to an array of wellness apps, meditation resources, recommended books, financial literacy tools, and more. While this initiative is still in the works and hasn't been officially launched, our overarching goal remains clear: we are committed to being a brand that passionately advocates for these important issues and contributes to their advancement in every way possible.

How do you envision Brain Love's impact on the broader conversation about mental health and self-love, particularly within the fashion and luxury industry?


Brain Love envisions a transformative impact on the broader conversation about mental health and self-love, particularly within the fashion and luxury industry. Through our strategic phases, we plan to forge a profound connection between our customers and organizations like Silence The Shame, serving as a bridge for valuable mental health information. Additionally, our forthcoming resource hub, "The Brain," will empower our customers with a diverse array of tools and resources for personal growth, mental well-being, and financial literacy. This multifaceted approach not only promotes self-love and mental strength but also establishes a culture where these aspects are openly discussed and valued. By actively advocating for these critical issues and leading by example, Brain Love aims to challenge and redefine the fashion and luxury industry's standards. We aspire to make it not only fashionable but also socially responsible to prioritize mental health and self-love, ultimately fostering a more holistic and empathetic society.

Personal growth and self-discovery are core themes for Brain Love. What advice would you give to individuals seeking to embrace their unique qualities and journey towards personal evolution?


First and foremost, prioritize your faith and keep God at the center of your journey. Stay open to learning, and be like a sponge, absorbing as much knowledge as you can along the way.


Furthermore, don't shy away from embracing your imperfections. Understand that these very flaws can be transformed into strengths through hard work and unwavering dedication.


Looking ahead, what are your future goals and aspirations for Brain Love? How do you envision the brand evolving to continue its positive impact on mental health and empowerment?

Brain Love

We want to be the top brand in the world, loved by celebrities, influencers, communities, and our customers. But more importantly, we aim to save lives through our mission. We hope to inspire people to chase their dreams and make a positive impact in their industries and communities.

In the end, Brain Love is not just a brand; it's a movement, encouraging people to love themselves, celebrate their uniqueness, and embrace the power of a strong, resilient mind. With every piece you wear, you carry a message of confidence, hope, and empowerment - a message that embodies the spirit of Brain Love.


Brain Love is available online and Saks Fifth Avenue.

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