top of page

The Answer Allen Iverson Partners With Black-owned Brand Actively Black

There’s no question when there’s "The Answer."

Allen Iverson

All-time great and Hall of Fame basketball player, Allen Iverson -- once a Philadelphia 76er, Denver Nugget and a Detroit Piston -- is collaborating with Actively Black, the premium athleisure wear brand “built to uplift and reinvest back into the Black community,” according to Afrotech.


“I keep hearing AI this and AI that, but y’all know ain’t nothing artificial about me,” wrote Iverson in a post shared on Instagram. “I’ve always been authentic. Which is why I’m excited to partner with a Black Owned brand that is authentic and truly about the culture. The @activelyblack x Allen Iverson collab is coming soon!”


Once this brand is dropped, it should be nothing short of greatness. In fact, his impact was immediately felt when he was drafted by the Sixers in June of 1996 -- the same year he executed a sick crossover that left Michael Jordan in the dust. He would go on to play 14 seasons in the NBA as both a shooting and point guard.


Dubbed “The Answer” way before he was drafted to the NBA, the nickname is said to neatly fit the Virginia native because “he provides solutions to both the Sixers and the NBA’s problems."


Still, Iverson brought game-changing type of swagger when it came to his dress code, tattoos and braids. Unfortunately, the league began to enforce a strict dress code because of Iverson.


“The only reason I felt like the dress code came in was because once they saw I was coming in wearing what I wanted to wear and I was getting away with it,” Iverson said to Kevin Hart for a LOL interview. “And other guys was like, ‘Well sh*t, if he can do it, then I can do it too. And that’s when everybody in the league started doing it. And that’s when David Stern said, ‘No.’ God rest his soul, but that’s when he said ‘No.’”


Additionally, Iverson is responsible for rocking the shooting sleeve worn by players across the league. During the 2000-2001 NBA season, he wore an arm sleeve due to bursitis that caused his right elbow to swell. Little did he know that this would lead to a new “shooters sleeve” that would be born.


Fans even got in on the action too. According to an NBA spokesperson, by 2008, that sleeve became the most popular non-apparel item sold by the league.


The Answer is hoping his new brand will be just as popular.


Photo Credit: DepositPhotos.com

bottom of page