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Pollster Terrance Woodbury Talks About the Difference Between Black Men and Women Voters

Whether people of color are running for office or voting for an elected official, the truth is we have become the driving force behind electoral trends. Due to this, experts like Terrance Woodbury have risen to the challenge of researching trends in order to better serve the community of voters and politicians in order to bridge the gap.

We had the opportunity to talk to Terrance about his company Hit Strategies, the role of a pollster and how much his work impacts not only Black communities but Black men, The LGBTQ male and more.

We learned that a larger percentage of Black women are more engaged in the political process but we wanted to know what can be done to get more Black men engaged in the voting process?

The first thing we have to do is meet them where they are. Politicians and leaders have a tendency to present information in the chambers that they are familiar with. For the younger cohort, under the age of 50, if we're not reaching them in the palms of their hands then we're not reaching them. If your message is not being texted, sent on social media or emailed, or in some way delivered to that device in their pockets that they are using for 4 or 5 hours a day then we are losing them.

Terrance also shares what he has learned about himself and our community through this process of building his company.

I'm young. I'm also a millennial I'm Black. I'm male. I'm LGBTQ and living at the intersection of all of those communities taught me a lot about intersectionality. It taught me that nobody is just one thing and we can't be reduced down to a single characteristic or a single data point. Behind all of that data are people that have shared values, shared experiences and are quite diverse.

Check out the entire interview below.

To learn more about Terrance's work visit Hit Strategies.


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