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  • Martel Sharpe

Diddy Relaunches 'Vote Or Die!' Campaign


Sean “Diddy” Combs recently relaunched his “Vote Or Die!” campaign for the 2020 Presidential Election. The campaign gained prominence back in 2004 when it was established for that year’s presidential election where George W. Bush and John Kerry were the candidates.



The campaign’s relaunch officially kicked off on September 24, with a “State of Emergency: Election Day and Black Ameria” town hall that was featured on Revolt TV and sponsored by Cash App.


Hosted by Eboni K. Williams, guest speakers included Kerry Washington, Cordae, Tamika Mallory, Vic Mensa, Dr. Cornell West, Jeff Johnson, Kimberly Jones, Mysonne, Tezlyn Figaro and more.


Additionally, the network released a series on voter suppression and will be releasing a study on Generation Z voters and infuse 2020's Revolt Summit and the event ONE Musicfest with voter education.


"When you talk to youth in Gen Y and Gen Z, it is clear they feel the older generations have failed them in a lot of ways,” said Detavio Samuels, Revolt TV chief operating officer. “Whether it be our nation's current stance on police brutality, systemic racism, gun control, climate change or LGBTQ rights, the younger generation wants change. Vote or Die is here to remind them that issues related to their survival will be determined by the people they put in office this election season.”


The series on voter suppression features T-Pain as the narrator and documents the American election system and the many ways that Black voters have been suppressed throughout the years. The first episode aired on October 12.



Revolt also provided recaps of the presidential and vice-presidential debates.


Many people remember the “Vote Or Die!” campaign when Combs launched it back in 2004, through t-shirts, commercials, and celebrity endorsements. However, the campaign wasn’t as mobile for the 2008, 2012, and 2016 presidential elections.


This time around the campaign aims primarily at younger voters.


“Our research shows that the youth are desperate for a definitive shift in how America works, so it's critical that we inform and politically activate this generation to take action and define the future," Samuels said.



The relaunch will not only feature new t-shirts and programming but also targeted marketing efforts in key swing states that include Colorado, Florida, Iowa, Michigan, Minnesota, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin.

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