Jordan Brand Basketball is officially ushering in a new generation of greatness.
The company has announced its Class of 2025, marking a historic expansion of its Name, Image, and Likeness (NIL) program to include elite men’s basketball players for the first time. Headlining the roster are three of the most promising talents of their generation: Kiyan Anthony, Cameron Boozer, and Cayden Boozer.
Sarah Strong, the No. 1 recruit in her class who averaged more than 16 points and nearly nine rebounds per game during her freshman season at the University of Connecticut, also joins the class.
Until now, Jordan Brand’s NIL efforts have centered largely on rising women’s talent. In 2025, the brand opens a new chapter, one that embraces both the future of men’s and women’s basketball, strengthening its deep cultural and performance legacy.
Sarah Strong, the No. 1 recruit in her class who averaged more than 16 points and nearly nine rebounds per game during her freshman season at the University of Connecticut, also joins the class.
The Class of 2025 represents excellence, culture, influence, and generational ties to the game, traits that have defined Jordan Brand since its inception.
The debut lineup includes three standout talents: Anthony, a Syracuse University guard, elite scorer, top New York recruit, and son of longtime Jordan Brand athlete Carmelo Anthony; Cameron, a Duke University forward ranked as the No. 1 power forward in his class and a multi-time National Player of the Year; and Cayden, a Duke University guard, five-star recruit, and steady floor leader who has won national championships at every level.
Each of the three has lived in the shadow of basketball greatness — and each is carving out a legacy all his own.
As the son of Carmelo Anthony, one of Jordan Brand’s most iconic athletes, Anthony was born into the Jumpman family. But now, he joins it on his own merit.
After dominating Nike’s EYBL circuit, earning MVP at the 2025 Jordan Brand Classic, and becoming New York’s most coveted recruit, Kiyan begins his freshman season at Syracuse with the weight of legacy on his shoulders — and the talent to exceed it.
“To be part of the Jordan Brand family means carrying on a legacy. I want it to be more than basketball. I want to give back, uphold my last name, and carry the torch,” Anthony said in a statement.
Few high school athletes have entered college with a résumé as decorated as Cameron. The No. 1 power forward in his class, Cameron is a three-time Florida Mr. Basketball, a two-time National Boys Basketball Player of the Year, and a Preseason All-ACC selection at Duke.
“Greatness is showing up every day and getting better. Being part of the Jordan family, following in the footsteps of the greats, is special,” Cameron shared in a statement.
While Cameron often dominates the highlight reels, Cayden is the steady, cerebral guard who controls the pace and brings championship-level leadership.
Cayden and Cameron led Columbus High School to four straight state titles, plus an unprecedented sweep of Nike’s 15U, 16U, and 17U Peach Jam championships. Now at Duke, Cayden is poised to emerge as one of college basketball’s most reliable playmakers.
“So many great players have been part of Jordan Brand. I want to set that same example for the next generation,” Cayden shared in a statement.
Together, the twins represent one of the most powerful duos in youth basketball.
The NIL era has changed college sports forever. Congratulations to these young men!
