The global sneaker and streetwear retailer SNIPES has teamed up with Druski for “Style in Session,” a fresh, laugh-out-loud campaign that flips the script on typical back-to-school shopping, making the school hallway feel more like a runway.
In classic Druski fashion, the campaign features the comedian in multiple roles—from a no-nonsense principal to an overly intense gym coach and a hall monitor with a little too much authority. The catch? He’s locking students in detention for not shopping at SNIPES. It’s the kind of chaotic energy only Druski and his crew can pull off.
“I enjoyed working with SNIPES on this campaign,” Druski shared. “They gave me the freedom to bring in my world and inject my characters into the content, which helped make the connection feel natural. It was fun playing different school personas while spotlighting the brand in a dope way. I’m looking forward to continuing this relationship with SNIPES because they’re really tapped into the culture.”
Druski isn’t riding solo. He brought the whole squad with him: Navv Greene is holding it down as a no-nonsense lunch monitor, The Ugliest Rapper Alive plays the ultimate class clown, Chris Too Smoove drops hallway hot takes on fashion, and Lou Young turns detention into his personal kingdom.
Together, they’ve built a comedy universe that makes the SNIPES campaign feel more like a series than a sales push.
But this isn’t just a social media moment. SNIPES is rolling out exclusive community events, in-store deals, and even real-life meet-and-greets during the back-to-school season.
“Druski has an authentic connection with the SNIPES customer,” said Kelley Walton, CMO of SNIPES USA. “He’s social-first, culturally relevant, and brings entertainment that our audience expects. This campaign is a fun way to show how SNIPES helps everyone ‘get fresh’ for back-to-school, while also giving back to the communities we serve.”
That community focus is front and center, with SNIPES hosting an event at Druski’s alma mater, South Gwinnett High School in metro Atlanta. It’s all part of the brand’s mission to keep culture, connection, and community at the core.
The first content drop, “Day One,” is already live and packed with signature Druski energy. “Final Bell,” the next installment, is set to premiere in the coming weeks!
Check out the full campaign at snipesusa.com and follow along for all the drops and behind-the-scenes moments.
