Newlyweds Jonathan Majors and Meagan Good are putting their love and their workouts to good use with the launch of their joint wellness brand, Honor Culture. This isn’t your average celebrity fitness line. It’s a purpose-driven platform centered on holistic healing, mental health, and community connection.
The couple made the big reveal over the weekend with coordinated Instagram drops, showcasing their signature matching Honor Culture gear in a photo shoot.
One image shows Majors literally lifting Good on his shoulders, a pose that fans instantly dubbed a metaphor for trust, balance, and support. “Sᴏᴍᴇᴛʜɪɴɢ’s ᴄᴏᴍɪɴɢ …Sᴛᴀʏ ᴛᴜɴᴇᴅ @h0n0rculture,” Good teased in the caption.
Honor Culture is much more than just apparel and abs. At its core, the brand is a reflection of where the couple is in life, anchored in healing, movement, and intentional living. From curated workout programs to guided mental health content, their mission: wellness isn’t just physical, it’s cultural.
Their timing is no accident either. The brand’s quiet but powerful rollout comes just months after their intimate backyard wedding in Los Angeles.
The ceremony was held in front of just two guests—both their mothers. Majors’ mom, a pastor, officiated the union, while Good’s mom stood witness. That same spirit of closeness, intention, and authenticity now drives Honor Culture.
With the couple’s new venture, they’re rewriting the narrative on love, legacy, and what it means to show up for yourself and your community.
Photo Credit: Instagram – MeaganGood
