A real slick rhymer has just broadened his horizons once more.
Snoop Dogg will partner with the 2024 Paris Olympics, according to Variety. He will be there amid the event to provide regular reports for NBC’s primetime Olympics program, which will start July 26, 2024, on the broadcast network and Peacock.
Snoop Dogg will offer his unique take on what is occurring at the international event, while also being seen exploring different places and chopping it up with different world-class athletes.
“I grew up watching the Olympics and am thrilled to see the incredible athletes bring their A-game to Paris. It’s a celebration of skill, dedication, and the pursuit of greatness,” said Snoop Dogg, in a statement. “We’re going to have some amazing competitions and, of course, I will be bringing that Snoop style to the mix. It’s going to be the most epic Olympics ever, so stay tuned, and keep it locked.”
Yes, it is true that the artist behind Ain’t Nothing But a G Thin and What’s My Name may not be the most typical fit with traditional sports, but NBC is testing contemporary ideas for its primetime coverage. The Comcast-backed entertainment conglomerate has confirmed to telecast all Olympics contests live right when they all happen on Peacock, which creates new pressure to separate the programming that will feature at night.
In the old days, folks could watch what happens on just the network. But in a world that has social media and the internet, people can watch it and catch the updates at their expense.
Because of that, there is more of a push to provide a spectacle when folks watch sports live. So, NBC will augment primetime shows with athlete profiles and more.”
Teaming up with Kevin Hart to provide Olympics commentary on Peacock amid the 2021 Tokyo Olympics, Snoop Dogg isn’t the first — or last — artist outside the sports realm to assist NBC. Actually, Leslie Jones, a one-time Saturday Night Live cast member, was invited in 2016 to appear during some of NBC’s coverage of the Rio Olympics, and some of her social-media commentary surrounding the event started to go viral.
Additionally, Snoop is no stranger when it comes to sports. According to People, he competed against Ryan Reynolds to purchase the Ottawa Senators, an NHL hockey team, back in May.
