Former San Francisco 49ers quarterback Colin Kaepernick earlier this week was named the face of Nike’s 30th anniversary of “Just Do It” campaign, and just as you would think America has lost its marbles. Colin Kaepernick shared his Nike ad picture on twitter and the message was clear, “Believe in something. Even if it means sacrificing everything.” Colin Kaepernick has spent the last couple of years speaking out publicly on police brutality, inequality, and discrimination. His “Dream Crazy” advertisement with Nike featured LeBron James, Serena Williams, and many more athletes. The Nike ad makes no reference to when Kaepernick took a knee, but it falls in line with the famous “Just Do It” campaign Nike is known for.
Though many NFL quarterbacks gain recognition from mostly what they do on the field, Colin Kaepernick became a household name when he decided to kneel during the national anthem in a preseason game in 2016. Kaepernick has yet signed with a team since that season and filed grievance for collusion against NFL owners. In light of Nike’s new ad and reveal of working with Kaepernick, they have received both praise and backlash. #NikeBoycott was trending on twitter and Nike shares fell on Wall Street. Videos were even posted of people burning their shoes and other Nike apparel like socks and shirts.
When you find out #nike is supporting #ColinKaepernick #BoycottNike ??? pic.twitter.com/EQRGcPoaFr — Kolten Conrad (@conrad_kolten) September 4, 2018