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New Docu-Series “Hustle” Sets Out to Help New York Entrepreneurs

Viceland is partnering with Cadillac on a new aspirational docu-series entitled Hustle executive producers Alicia Keys and Chef Marcus Samuelsson. The show stars John Henry, a Dominican-American business wunderkind who by 25 has already sold his first company, launched a venture capital fund in Harlem, and has been listed on Ebony’s 2018 “Power 100” and as one of Forbes Magazine’s “30 Under 30” for 2019.

After founding and later selling that first business, Henry made a commitment to give back in his community through Harlem Capital, a diversity-focused venture capital firm on a mission to invest in over 1,000 diverse founders over 20 years.

Each episode of Hustle features Henry meeting a NY based entrepreneur, deep diving into their business and pinpointing the exact issues holding them back. Henry gives them personalized marching orders while setting up opportunities for their businesses that could set them on a new trajectory…if they can take advantage of them.

Hustle puts Henry’s mission of empowering diverse young entrepreneurs on its feet and into the street.

The eight-episode series is set to premiere February 10 at 9 pm.

Check out the trailer below and learn more about Hustle here.


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