Meet CEO and Publicist, Alphonso Reed

The ability to convey a compiling picturesque story is a gift and when used intently one can create a movement that can ignite the world. This particular skill set can leverage power, stir up a frenzy, make something newsworthy and can catapult a noname into our favorite celebrity. However, the role of a publicist is often misunderstood and we’ve reached out to Alphonso Reed of ARPR Agency to give us a glimpse into his chosen profession as a Public Relations Practitioner to help us learn more about his daily duties.

What makes for a great publicist?

A great publicist is someone who understands their clients short-term and long-term goals and is able to put into place a publicity campaign to successfully grab the attention of the masses.

How often do you encounter obstacles within your field and how do you overcome them?