Marketing Guru, Toron Bordain, Talks Music Licensing and Artist Promotion

Today’s musician/recording artists are surrounded by an overwhelming amount of technology. From “smart” phones that are able to audibly tell you the weather to wrist watches that you can receive text messages and e-mails, the world of tech has far surpassed the times of Thomas A. Edison and the invention of the lightbulb. With these advancements comes an array of tech tools that make composing, recording, mixing, mastering, and selling your music immensely easy.

If that is the case, why are artists and musicians alike still having a difficult time making a name for themselves in the music industry? One opinion might be their focus isn’t in the right area. That may be true, but if it is, then how can today’s musical talent be successful in the music industry?