Kendrick Lamar Announces Partnership with Nike

In a move that was surprising to some, Kendrick Lamar announced over Twitter Saturday that he was joining the Nike family. In the golden age of Music, personalities are crossing over into the fashion world and Lamar will likely be the face of Nike in the Industry. Don’t expect his time with Nike to Mirror his time with Reebok.

Cortez. Since day one. #teamnike #TDE @nike @nikelosangeles pic.twitter.com/HEfReKy6zd — Kendrick Lamar (@kendricklamar)