Last year, JB Smoove starred in a series of commercials for the newly released Crown Royal Vanilla. Now, Smoove has taken his talents to “Crown Royal Regal Apple: The Musical” which began airing in October, also known as National Apple Month.
The spirited campaign premiered last week and it’s a complete showstopper. In a true collaboration, Crown Royal paired JB and his crew to create a pulsating original track, “It’s Apple Time, Baby,” along with corresponding dance moves. In the main film, JB struts through a lavish nightclub, as patrons jump into his dance number and join his crew for Crown Royal Regal Apple shots – all while not missing a beat.
Check out the 60 second commercial below.
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