Have you ever registered for a webinar but then never followed through on participating?
You are not alone. Most publicly available stats suggest that only about half of webinar registrants end up following through and logging-in. I doubt this is for lack of interest, it’s all about time.
Busy professionals get distracted. By a call. Replying to emails. That unexpected office visitor. Even when I block off 30 minutes on my calendar for a webinar, my attention will wander pretty far from the content on the screen or c all.