Everette Taylor talks Marketing, Millennials and Entrepreneurship

Marketing and advertising seems to be a growing field for Millennials. Maybe it the creativity it allows to be created or the technology aspect that drives the interest of most. The Quintessential Gentleman spoke with All-Star Marketer Everette Taylor, the Chief Marketing Officer for Skurt. Mr. Taylor talks marketing, Millennials and entrepreneurship.

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Growing professionally, in a digital advanced world, how has marketing changed from when you were in college till now?

It’s becoming more and more technically driven. Marketers now have to have some level of technical abilities, many are learning to code. Also data is more important than ever. Taking marketing classes in college, it was very brand oriented which is important but you have to adapt to what marketing is now.

Social Media Influencers are bringing in the money these days. Do you find this type of marketing/advertising effective?

I’m luke warm when it comes to influencer marketing. When it’s done right, its great. First of all, it’s important to find influencers that are relevant to your audience. Secondly making sure that their followers aren’t just vanity and they have real engagement and influence. Lastly, not paying influencers up front and setting CPA deals for them to earn what they do and see an actual return on investment for the company.

Start up. Start Up. Start Up. That’s all we hear these days. Why do you think it’s a good idea for millennials to work at a startup instead of a company that has been around for a long time?

It allows young people the ability to take on a lot of responsibility and have meaningful impact at a company. At a startup, your performance on a day-to-day basis affects the survival of the company. I don’t think there’s any better experience than that.