Dolce&Gabbana court millennials, Plein launches activewear

MILAN (AP) — If turmoil brings innovation and renovation, Italian menswear is in for a creative burst.

Fashion houses are continuing their reboot of Milan Fashion Week menswear offerings, with notables like Bottega Veneta and Gucci sitting out this round, preferring to combine menswear and womenswear previews next month. That is making room for a plethora of newcomers.

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The data indicates that menswear is worth the re-think. Euromonitor market research forecasts that between now and 2020, growth in sales for men’s attire and accessories globally will outpace that of women. Last year alone, Italian menswear produced 9 billion euros in revenue.

Here are some highlights Saturday of menswear previews for next fall and winter on the first day of Milan Fashion Week:

COURTING MILENNIALS

Dolce&Gabbana have one-upped themselves, moving the young millennial crowd that has populated their front row in recent seasons onto the runway.

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Pop star Austin Mahone, dapper in a tux with tapered legs, set the mood, dancing up and down the run